By Anthony McIntosh

The core role of Visitor Information Centres (VIC) is to enrich the visitors’ experience, encourage visitors to do and see more, spend more money and stay longer, which ultimately contributes to the regional dispersal of visitors, stimulates economic activity and encourages visitors to return.
A VIC delivers this by providing quality and accurate information, exceptional customer service and effectively promoting the range of visitor experiences and services available.
However, despite the significant role these centres play, why are they regularly oversighted in the State Governments tourism strategies, with a mere fleeting mention in the three year Regional Tourism Action Plan and no mention at all in the 10 Year Tourism & Events Strategy.
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