By The Editor
Melburnians have known it for years – and some argue that Sydney-siders have also – but now it’s official: Melbourne has been named the best sporting city in the world.
With packed calendar of major sporting events filling an already diverse roster of Victorian attractions, Melbourne was awarded the title ahead of Berlin and Doha at the SportBusiness Sports Events Management Awards held in London.
Between Tiger Woods teeing off at the Australian Masters this week and the go-ahead for the formation of a new Super 15 rugby union team in Victoria – the award further established Melbourne’s status as a major events icon on an international stage.
But while our fair state rides high on our newly-minted reputation, the Victorian Events Industry Council (VEIC) offers some perspective amidst the celebrations.
According to VEIC Chairman, Mr Peter Jones:
“Melbourne’s events calendar has something for every sports fan – from cycling to golf to soccer to athletics and it is this diversity that has established Melbourne as the sporting capital.
“However, we cannot afford to rest on our laurels.
“Many interstate and international cities have seen the prosperity, employment and enhanced reputation that comes as a result of our premier sporting events calendar and many are working on their own major events strategies in order to attempt to capture some of this success. In this regard, it will be essential to continue to progress the major events strategy and attract new and exciting events to Melbourne and to large regional towns in Victoria.
“Continued upgrades to major sporting and convention spaces will also be essential to ensure that Melbourne’s facilities remain world-class and attractive to international event organisers.”
What do you think of this recent accolade? Has your business experienced the benefits of Melbourne’s growing roster of sporting events? Let us know what you think by leaving a comment!